This book is a bit dated and I didn't find the material to be very useful. I think this is probably because this is a very immature field within computer science. If your a researcher or a professor then you might have some use for this book, if your anyone else, stay away!

If you're expecting an informative book with insight into the world of advertising, you will be disappointed. This is a postcard sized collection of two line quotes few of which are inspiring or even funny. Retain your respect of Leo Burnett, don't buy this book. Darren Morris Advertising Manager Online Interactive

I was a Burnett once. I worked in LB Taiwan for couple of years since I have graduated from the univeristy. According to publish "100 Leo's" Chinese edition, I have joined all the processes, and read it over and over to find ideas out to develop the launching news release. I do love what Leo Burnett insists about Advertising which is his favoirte career. Even though the sentences are very short, they all are smart words which make people to think deeply. I'd like to re-read it when I met some problem in my job - even I am not in an advertising related company now. And the most important thing is : I made myself a "star reacher" after having worked in LB. I do love Leo Burnett, and look forward to see more books about LB to be published in the future.

I was pretty excited to read a book about an extraordinary character seen through Kazantzakis's eyes... What a failure! Is it bad fiction? Bad history? Well, the answer is: BOTH!!! The characters have the depth of teletubbies, and K's patronizing tone should insult anyone old enough to read. Kazantzakis is careful to underline that anyone the Greeks killed were barbarians, and that they were fighting for the noble cause of bringing civilization to "the savages" -- common old-school apologetics, but particularly disturbing considering he's a Greek, writing for Greek children. He presents a curiously chaste Alexander, which wouldn't be so glaring in a children's book were the silence not juxtaposed against a drawn-out, shallow, cheesy, *fictitious* love afair between a young boy and girl. If Kazantakis didn't have the guts to tell the truth about his character he should have presented it as the sheer fiction it is. In brief, I HATED IT!!!!

Cleverly written from the perspective of a boy in the Macedonian court, this book provides a gentle and reasonably accurate, if glossed over, introduction to Alexander for young readers. (Note: I read the translated version, since I am not familiar with modern Greek.)

This book was a total waste of time. Full of high-blown, flowery prose, lofty hypotheses, and absolute nonsense. Sometimes a Ph.D thesis--which this apparently was before the University of Chicago Press was convinced to publish it--ought to remain a Ph.D. thesis. A waste of trees, a waste of ink, and a waste of time. Save your money and read the yellow pages--you will enjoy it more than Masters of All They Surveyed

An interesting, well researched book about Robert Schomburgk's attempts to obtain a place for himself in history within the context of setting forth British Guiana's borders using the science and land surveying techniques available to him in the 19th century. The prose of book, however, is what native Guyanese would call 'high falautin' and, toward the end, I disagree with a few of his political theories on modern Guyanese politics; moreover, significantly, there is some repetition. In the end, Graham adds a human and scientific aspect to the discourse concerning the disputed boundaries. The editors should have allowed for a rewrite and/or the author should not have rushed to market or allowed for more maturity. I would recommend the paperback.

As an aficionado of the history of the British Empire, I found this book to be very informative and readable. Knowing nothing of the subject beforehand, being easy to read is important. The erudition of the author's style may intimidate some, but, in the end, it is precisely the element of the book which carries the reader beyond a mere chronology of events and through synthesis and interpretation gives perspective and colour to what comes out as an adventuresome story, well told, about, of all things, surveying. The experts in the field will probably have their nits to pick, just as Schomburgk had to deal with the RGS and Harrison had to suffer the nabobs of longitude, and the bridge-builder at Szavo had to contend with the lions, but the story will remain alive long after the lions are stuffed and relegated to museums.

I really looked forward to this book because I'm trying to write short stories. I found the author(s) to be more interested in bragging about the talents they "discovered" over the years than offering new, helpful advice. Extremely smug to the point where I wanted to throw it across the room. There are some nuggets of wisdom, usually quotes from famous authors, but overall you're better off with a book like "Writing Down the Bones" by Natalie Goldberg or "If You Want to Write" by Brenda Ueland. Skip this one.

The book began quite promising and I was quite absorbed with it, despite the millions of cliches. I enjoyed wholly until the last hundred pages when the Fates turned their tide and made the last 20 years of their lives hell. Such a horrible thing to happen to such wonderful characters. Thinking about The Secret Garden made me so depressed for days after reading it.

The book was quite good until the very end. While I found some of the things cliche, I enjoyed it until the very end when it became wholly depressing. I find it hard to believe that such horrible things would happen to the three and after reading the book, I was quite sad for days.

I basically liked it. Some people have said that th Mary, Colin and Dickon characters in this book have nothing in common with their characters in "The Secret Garden." In response to that, I must say that at the age of twenty-one, I'm entirely different from the person I was at the age of ten. People change as they grow up. I can completely see the children in The Secret Garden becoming the adults portrayed in Return.
For instance, it seems perfectly reasonable to me that Dickon would develop PTSD from his involvement in the War. I actually think that the Dickons of the world would be much more emotionally damaged by war than the Marys and the Colins of the world (hypothetically speaking of course). Dickon had lived in a world where he's always been happy, healthy and loved. Prior to the war, he had never known the world to be anything other than a friendly place. The atrocities of war would have been an immense shock for him. Mary and Colin, on the other hand, had endured horrendous childhoods, and had experienced how cruel and ugly the world could be. Dickon had no sense of the darker side of life, and then it was thrown in his face in one of the most traumatic ways imaginable. Of course he'd develop PTSD. I could completely see how the circumstances of their lives and the times, led Mary, Dickon and Colin's lives to turn out the way they did.
I did find the Mary/ Colin marriage thing a bit unsettling, but I try to remember that it was a different time, and there might have been different attitudes about that sort of thing back then. We need to be cautious about applying present standards to other periods in history.
I did have a few issues with the book, which is why I removed one star. I thought the abyssmal introductory chapter was unnecessary - and extremely convoluted to boot. It was almost as if, by making it clear that tragedies have occured and taken the lives of two of the members of the beloved trio before the end of the book, Moody was deliberately trying to set a depressing mood from the start, leading the reader to spend the entire book anxiously "waiting for the other shoe to drop." I could have done without all that anxiety.
I also could have done without so much sexual intrigue going on between the three of them. I can see why people were put off by that - that whole aspect was really overdone.
Also, while I feel that it was necessary for the chracters to endure some pain and misfortune, and unrealistic for it to be any other way, the sanctity of the garden itself as a symbol of life and health should have been preserved. The tragic scene that occurred in the garden a couple of chapters from the end was in bad taste. That scene could have happened somewhere else.
For the most part, I liked the book. I saw it as a book about these three friends who had discovered "magic" in the secret garden as children struggling to preserve that magic and friendship through all sorts of adverse circumstances as adults. In spite of everything, as long as they lived, that first magical Spring in the secret garden never left them. While this book, unlike its predecessor, is definitely not for children, it's a great book for adults who have learned to accept that all roses have their thorns.

From an academic point of view, the book may have elements that can provide insights into IMC. However, the book is too repetitive and detailed to provide any practical use. In my opinion you can get better value for your money buying another book.

The book is a good example to follow if you want to rip of your fellow humans. Following the different stages in the communication process, you will find yourself biting your own tail several times. You read the same stuff over and over and over again, and never seem to get grip of the essence of it. I would not recomend anybody to spend $77,33 on it, unless you collect marketing books just for fun.

Betty Burnett's book is nothing more than a compilation of weekly news magazine articles available after the bombing. This is a book that belongs on a middle school shelf. I realize now that Rosen publishing does scholastic books. There are only 65 pages in the book from forward to appendix. There is only one first person account of the bombing. The heroic work of the crew is not discussed in any detail. There was a fantastic opportunity to discuss the challenge faced by the female chief engineer Deborah Courtney to save the ship; a first I believe in the anals of naval lore.Many of the pictures do not belong in the book as they are not of the Cole.I will donate the book I bought to my local middle school library.

Not much of a book - more of a phamphlet.
It is for the 1st grade learner on colon health.
Small information on a large subject.